User Outreach
The eSafety Forum on 25 March 2004 highlighted the importance of the driver in the eSafety strategy and underlined that user demand is essential for a positive business case. It was therefore suggested that a User Outreach Working Group be formed to address this issue.
For a successful implementation, the awareness of the existence of Intelligent Vehicle Safety Systems (eSafety systems), and their contribution to road safety in general and potential for reducing individual risk is essential. Besides the awareness on new eSafety systems, there are further influences defining the acceptance by the user and forming the basis for real demand.
The tasks for the Working Group therefore were to:
- Investigate methodologies of how to improve the take up of eSafety systems amongst the general public
- Study good practices to make users aware of such technologies and systems, and their benefits
- Define the influencing factors for the acceptance of eSafety systems by the user
- Liaise with the other eSafety Working Groups and name their specific requirements in respect of user awareness
- Develop recommendations to the increase of user awareness for eSafety systems, and propose actions for the stakeholders
The Working Group concentrated on aspects of communication and consumer behaviour in the context of eSafety. Therefore communication and campaign managers, media and marketing experts and representatives of user groups were invited to contribute. The Working Group was open to all eSafety stakeholders. It held regular meetings and worked in line with the eSafety Terms of Reference for Working Groups.
Status:
Concluded
Meetings:
| Date |
Meeting details |
Location |
| 06 June 2006 |
User Outreach meeting |
Brussels, Belgium |
| 24 April 2006 |
User Outreach meeting |
Brussels, Belgium |
| 06 February 2006 |
User Outreach meeting |
Brussels, Belgium |
| 06 December 2005 |
User Outreach meeting |
Brussels, Belgium |
| 19 September 2005 |
User Outreach meeting |
Brussels, Belgium |
| 5 July 2005 |
User Outreach meeting |
Brussels, Belgium |
| 02 June 2005 |
4th eSafety Forum Plenary Meeting |
Hannover, Germany |
| 10 May 2005 |
User Outreach meeting |
Brussels, Belgium |
| 23 March 2005 |
User Outreach meeting |
Brussels, Belgium |
| 19 November 2004 |
User Outreach meeting |
Brussels, Belgium |
| 7 September 2004 |
User Outreach meeting |
Brussels, Belgium |
| 28 July 2004 |
User Outreach meeting |
Brussels, Belgium |
Related Documents:
| Name |
Format |
| Final Report and Recommendations of the User Outreach Working Group |
 .pdf (2331 KB) |
| Presentation, 5th eSafety Forum Plenary Meeting, 2 - 3 May 2006 |
.pdf (1116 KB) |
Chair:
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